RESEARCH

Research Position

Associate Editor (October 2021 – till now) of Journal of Consumer Behavior, U.S. (by invitation, ABDC – A Journal).

RESEARCH Services

  • Co Track Chair of Advertising Track: Academy of Marketing Science, AMS Annual Conference, Premier marketing annual conference, 2023, New Orleans, USA.
  • Academic Advisor. (June, 2022).  Delhi Skill and Entrepreneurship, Delhi, India, for Digital Marketing Courses, along with prominent industry professionals from Meta, BCG, and others.
  • Distinguished Faculty Expert. (June, 2022). Consumer Behavior at Academy of Indian Marketing (Founded by Distinguished Professor, Jagdish Sheth) for 10th AIM-AMA (Academy of Indian Marketing and American Marketing Association) Sheth Foundation Doctoral Consortium. JAGSOM, Bangalore, India (by invitation).
  • Distinguish Speaker (May 2022). Consumer Behavior, Teaching Series, Teaching Fundamentals of Marketing, Academy of Marketing Science, USA
  • Distinguished Speaker (May 2022). Editor’ Meet Session, Academy of Marketing Science Annual Conference, USA.
  • Distinguished Speaker (December 2021). Training sessions for marketing faculty on consumer behavior, National Institute of Fashion Technology, Gandhinagar, India
  • Chairperson (November, 2021). Marketing session, PhD colloquium, MDI Murshidabad, India
  • Distinguished Speaker. (September 2021). How do digital media influences Consumers? Centre for Research in Emerging Economies, O.P. Jindal University, Jindal Global Business School, Delhi, India
  • Distinguished Speaker. (August 2021). How to publish paper at premier journals? at International Conference, Global Business Strategies for Sustainability, Delhi, India.
  • Advisory Board Member and Co-chairperson. (August 2021). Marketing track at research clinic and doctoral consortium, August 7, 2021 FIIB, Delhi, India
  • Faculty Expert. (June, 2021) at Academy of Indian Marketing (Founded by Distinguished Professor, Jagdish Seth) for 9th AIM-AMA (Academy of Indian Marketing and American Marketing Association) Sheth Foundation Doctoral Consortium, June 25-30, 2021. JAGSOM, Banglore, India (by invitation).
  • Keynote Speaker. (May 2021).Consumer Behaviour and Marketing Research in New Normal with Digital Transformations, International Marketing Conclave, organized by Gujarat University, India.
  • Distinguished Global Judge. (May 2021). Global Sales and Customer Relationship Competition, organized by Texas Tech University, USA.
  • Distinguished Faculty Expert. (March 2021). Global Niche with a Click – Rise of Digitalization and Behavior of Digital Natives, “Consumidor 21, Inaugural Session, The Consumer Club”organized by the University of Delhi, India (by invitation)
  • Distinguished Panel Moderator. (March 2021). Publishing Challenges in Bilingual Research Context,  International e-conference 2021 on “Advances in Business and Management”organized by the University of Delhi, India (by invitation)
  • Distinguished Faculty. (February 2021). Live Interaction with the Author: Consumer Behaviour: A Digital Native, “Readers’ engagement session with Faculty and Students” organized by J.C. Bose University, Faridabad, India (by invitation).
  • (December, 2020) at Convergence 2020: 14th International Conference – Winning through Service Excellence: Theory and Practice to conduct the plenary panel session on service excellence and efficiency through service innovation and technologies. IFIM B-School, Bangalore, India.
  • Faculty Expert. (December, 2020) at Academy of Marketing Science Annual conference to conduct the session on online learning,. Florida, USA (by invitation).
  • Faculty Expert. (February 2020) at Academy of Marketing Science Annual conference to conduct the workshop on how to teach Ph.D. scholars via online channels at the pre-conference workshop,. Florida, USA (by invitation, only scholar from emerging country).

RESEARCH PAPERS

  • Horvit, B., & Medvedeva, Y. (February 2016). Reporting and Strategic Communication Across Borders (working title). In E. Perry, & Len-Ríos. M. E. (Eds.), Cross-cultural journalism: Communicating strategically about diversity. Routledge, The Taylor & Francis Group.
 
  • Participated in qualitative research methodology workshop in January 2014 conducted by Prof. Jerry Olson, Prof. Russell Belk, Prof. Guliz Ger and Mr. Holger E. Metzger at Indian Institute of Management (IIM) at Noida, Delhi India.
  • Participated in a workshop on “Case Writing and Case Teaching” in November 2010 organized by Indian School of Business (ISB), Hyderabad and instructors were professors of Ivey Business School.
  • Participated in a workshop on “Research Proposal and Report Writing” in September 2008 at IIM Ahmedabad.
  • Participated in “Social Networking Analysis” International Conference in December 2008 organized by TISS, Mumbai.
  • Jain, V., & Patel, K. (2010, September). Advertising Through Facebook: An emerging trend. Advertising Express, 10(9), 42-48.
  • Jain, V., & Patel, K. (2010, September). Advertising Through Facebook: An emerging trend. Advertising Express, 10(9), 42-48.
  • Jain, V. (2010, March). Is Cult Branding Possible in India? Advertising Express, 10(3), 16-20
  • Jain, V. (2009, September). Political advertising through Social Media. Advertising Express, 9(9), 19-24.
  • Jain, V. (2009, June). Tryvertising: The Fascinating Way of Advertising. Advertising Express, 9(6), 46-50.
  • Jain, V. (2009, May). What’s New in Marketing? Social Networking. Advertising Express, 9(5), 58-62.
  • Jain, V. (2009, March). User Generated Commercials. Advertising Express, 9(3), 43-48.
  • Jain, V. (2009, January). Cocooning in advertising. Connoisseur, 1(4), 6-9.
  • Jain, V. (2009, January). Transformation from Mass to Micro Marketing. Advertising Express, 9(1), 49-53.
  • Jain, V. (2008, December). Engagement Marketing- A New Dimension in Marketing. Advertising Express, 8 (12), 55-60.
  • Jain, V. (2008, October). Patriotic Appeal in Advertising. Advertising Express, 8 (10), 43-48.
  • Jain, V. (2008, May). Eco Marketing: Holistic View. Marketing Mastermind, 8(5), 13-16
  • Jain, V. (2008, April). Innovative Ways of Out of Home Advertising. Advertising Express, 8, 59-66.
  • Jain, V. (2008, April). Intrinsic and Extrinsic Motivation. Indore Manager, 16(4), 11.
  • Jain, V. (2008, January). Emo-rational Appeal in Advertising. Advertising Express, 8(1), 67.
  • Jain, V., & Shroff, P., Merchant, A. &. (2019). The Lazarus touch of heritage: Place branding, A multi stakeholder study: An abstract W. In, S. Pantoja, F. & N. Krey (Eds.) Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019. Developments in Marketing Science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer.
  • Jain, V., Kitchen, P., Ganesh, B. E., Garg, A., & Pathak-Shelat, M. (2018). Discovering surrogate branding via online image development, a case from India: An abstract. In. Developments in Marketing Science: Proceedings of the Academy of Marketing Science N. Krey & P. Rossi (Eds.), 257–258. doi:10.1007/978-3-319-99181-8_82 Blurred, B. A seamless customer experience in virtual and real spaces. AMSAC 2018. Developments in marketing science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer.
  • Jain, V., Merchant, A., & Ganesh, B. E. (2018). ‘Pax Advertisinia’: A New Era of Unstereotyping of women in advertising: An abstract. In. Developments in Marketing Science: Proceedings of the Academy of Marketing Science N. Krey & P. Rossi (Eds.), 349–350. doi:10.1007/978-3-319-99181-8_109 Blurred, B. A seamless customer experience in virtual and real spaces. AMSAC 2018. Developments in marketing science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer
  • Ganesh, B. E., Jain, V., Belk, R., & Roy, S. (2018). Understanding the luxury consumption during weddings in Southern India: An abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science N. Krey & P. Rossi (Eds.), 75–76. doi:10.1007/978-3-319-99181-8_23 Blurred, B. A seamless customer experience in virtual and real spaces. AMSAC 2018. Developments in marketing science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer. Jain, V., Merchant, A., Deshmukh, S., & Ganesh, B. E. (2018). Towards an analytical framework to understand consumer disengagement with digital advertising: An abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science N. Krey & P. Rossi (Eds.), 573–574. doi:10.1007/978-3-319-99181-8_189 Blurred, B. A seamless customer experience in virtual and real spaces. AMSAC 2018. Developments in marketing science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer. Jain, V., Tripathi, S., Ganesh, B. E., & Sheth, J. N. (2018). Internet addiction and its impact on consumer’s buying behaviour: A conceptual framework: An abstract. In. Developments in Marketing Science: Proceedings of the Academy of Marketing Science N. Krey & P. Rossi (Eds.), 393–394. doi:10.1007/978-3-319-99181-8_126 Blurred, B. A seamless customer experience in virtual and real spaces. AMSAC 2018. Developments in marketing science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer.
  • Jain, V., Merchant, A., Ganesh, B. E., & Shukla, M. (2017). How Advertising Can Un-Stereotype the portrayal of Women? In Proceedings of the MICA- Ahmedabad ICMC Conference (pp. 119–122).
  • Jain, V., Ganesh, B. E., & Bansal, A. (2017). Emergence of societal branding in India. In Proceedings of the MICA- Ahmedabad ICMC Conference (pp. 123–127).
  • Jain, V., Ganesh, B. E., & Bansal, A. (2017). How Societal Branding can enhance Corporate Identity in India. In Proceedings of the MICA- Ahmedabad ICMC Conference (pp. 128–131).
  • Ganesh, B. E., Jain, V., & Kitchen, P. (2017). Developing an analytical toolkit for qualitative marketing research. In Book of Abstracts 2017: IIM Indore-NASMEI summer marketing conference (p. 256). New Delhi: Emerald Publishing
  • Jain, V., Merchant, A., Roy, S., & Ford, J. B. (2017). Measuring Ad-Evoked nostalgia in India: An emerging market perspective-an abstract. In M. Stieler (Ed.), Creating marketing magic and innovative future marketing trends: Proceedings of the p. 2016 academy of marketing science (AMS) annual conference (pp.1199-1199). Cham, Switzerland: Springer.
  • Jain, V., Pich, C., Ganesh, B. E., & Armannsdottir, G. (2017). Structured abstract: Comprehending political branding and brand image of the BJP in. In India & M. In Stieler (Ed.), Creating marketing magic and innovative future marketing trends: Proceedings of the p. 2016 academy of marketing science (AMS) annual conference (pp.1307-1313). Cham, Switzerland: Springer.
  • Jain, V., & Don, S. (2017). Structured abstract: Discovering relationships between Indian luxury brands and Indian consumers. In M. Stieler (Ed.), Creating marketing magic and innovative future marketing trends: Proceedings of the p. 2016 academy of marketing science (AMS) annual conference (pp.1093-1099). Cham, Switzerland: Springer.
  • Jain, V., & Shroff, P., Merchant, A. &. (2019). The Lazarus touch of heritage: Place branding, A multi stakeholder study: An abstract W. In, S. Pantoja, F. & N. Krey (Eds.) Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019. Developments in Marketing Science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer.
  • Jain, V., Kitchen, P., Ganesh, B. E., Garg, A., & Pathak-Shelat, M. (2018). Discovering surrogate branding via online image development, a case from India: An abstract. In. Developments in Marketing Science: Proceedings of the Academy of Marketing Science N. Krey & P. Rossi (Eds.), 257–258. doi:10.1007/978-3-319-99181-8_82 Blurred, B. A seamless customer experience in virtual and real spaces. AMSAC 2018. Developments in marketing science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer.
  • Jain, V., Merchant, A., & Ganesh, B. E. (2018). ‘Pax Advertisinia’: A New Era of Unstereotyping of women in advertising: An abstract. In. Developments in Marketing Science: Proceedings of the Academy of Marketing Science N. Krey & P. Rossi (Eds.), 349–350. doi:10.1007/978-3-319-99181-8_109 Blurred, B. A seamless customer experience in virtual and real spaces. AMSAC 2018. Developments in marketing science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer.
  • Ganesh, B. E., Jain, V., Belk, R., & Roy, S. (2018). Understanding the luxury consumption during weddings in Southern India: An abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • N. Krey & P. Rossi (Eds.), 75–76. doi:10.1007/978-3-319-99181-8_23 Blurred, B. A seamless customer experience in virtual and real spaces. AMSAC 2018. Developments in marketing science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer.
  • Jain, V., Merchant, A., Deshmukh, S., & Ganesh, B. E. (2018). Towards an analytical framework to understand consumer disengagement with digital advertising: An abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • N. Krey & P. Rossi (Eds.), 573–574. doi:10.1007/978-3-319-99181-8_189 Blurred, B. A seamless customer experience in virtual and real spaces. AMSAC 2018. Developments in marketing science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer.
  • Jain, V., Tripathi, S., Ganesh, B. E., & Sheth, J. N. (2018). Internet addiction and its impact on consumer’s buying behaviour: A conceptual framework: An abstract. In. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • N. Krey & P. Rossi (Eds.), 393–394. doi:10.1007/978-3-319-99181-8_126 Blurred, B. A seamless customer experience in virtual and real spaces. AMSAC 2018. Developments in marketing science. Proceedings of the Academy of Marketing Science. Cham, Germany: Springer.
  • Jain, V., Merchant, A., Ganesh, B. E., & Shukla, M. (2017). How Advertising Can Un-Stereotype the portrayal of Women? In Proceedings of the MICA- Ahmedabad ICMC Conference (pp. 119–122).
  • Jain, V., Ganesh, B. E., & Bansal, A. (2017). Emergence of societal branding in India. In Proceedings of the MICA- Ahmedabad ICMC Conference (pp. 123–127).
  • Jain, V., Ganesh, B. E., & Bansal, A. (2017). How Societal Branding can enhance Corporate Identity in India. In Proceedings of the MICA- Ahmedabad ICMC Conference (pp. 128–131).
  • Ganesh, B. E., Jain, V., & Kitchen, P. (2017). Developing an analytical toolkit for qualitative marketing research. In Book of Abstracts 2017: IIM Indore-NASMEI summer marketing conference (p. 256). New Delhi: Emerald Publishing.
  • Jain, V., Merchant, A., Roy, S., & Ford, J. B. (2017). Measuring Ad-Evoked nostalgia in India: An emerging market perspective-an abstract. In M. Stieler (Ed.), Creating marketing magic and innovative future marketing trends: Proceedings of the p. 2016 academy of marketing science (AMS) annual conference (pp.1199-1199). Cham, Switzerland: Springer.
  • Jain, V., Pich, C., Ganesh, B. E., & Armannsdottir, G. (2017). Structured abstract: Comprehending political branding and brand image of the BJP in. In India & M. In Stieler (Ed.), Creating marketing magic and innovative future marketing trends: Proceedings of the p. 2016 academy of marketing science (AMS) annual conference (pp.1307-1313). Cham, Switzerland: Springer.
  • Jain, V., & Don, S. (2017). Structured abstract: Discovering relationships between Indian luxury brands and Indian consumers. In M. Stieler (Ed.), Creating marketing magic and innovative future marketing trends: Proceedings of the p. 2016 academy of marketing science (AMS) annual conference (pp.1093-1099). Cham, Switzerland: Springer.
  • Jain, V., & Schultz, D. (2016). The role of country of origin on purchase behavior of luxury brands: A conceptual framework from India. In K. K. Kim (Ed.). Celebrating America’s pastimes: Baseball, Hot Dogs, Apple Pie and marketing. Paper presented at the Academic Marketing Science (AMS) annual conference, 2015 (pp. 215–216). CO.
  • Garg, A., Jain, V., Pathak-Shelat, M., & Belk, R. (2016). Understanding digital sharing by Gen-Y among different reference groups for product purchase in India. In Marketing reborn: Tradition, trends and techniques, paper presented at MICA (pp. 78–80). Ahmedabad, India.
  • Shah, H., & Jain, V. (2016, February). Understanding the brand image of yoga in India. In Marketing reborn: Tradition, trends and techniques, paper presented at MICA (pp. 95–96). Ahmedabad, India.
  • Roy, S., Matta, N., & Jain, V. (2014). An Integrated model of luxury consumption: Empirical evidence from India. In Ubiquitous Marketing conference proceedings (pp.102- 110). Mumbai: KJ Somaiya Institute of Management Studies and Research.
  • Jain, V., Roy, S., & Pant, A. (2013). The effect of colour and Relative Product Size (RPS) on consumer attitudes: Integrating the moderating effect of product familiarity. In S. Ailawadi, M. Khanna & I. Jacob (Eds.), Marketing metamorphosis transforming lives . . . nurturing lifestyles (pp. 64–71). Mumbai: Somaiya Publications Pvt, Ltd.
  • Jain, V., Pingel, S., & Dasvani, A. (2012). Understanding purchase behaviour of Indian luxury consumer. In A. Jain, N. Malhotra, S. K. B. Nair & S. Dash (Eds.), Shaping the future of research in marketing in emerging economies: Look ahead (pp. 260–261). Noida: Pearson.
  • Distinguished Speaker (March 2022). Sessions on emerging trends in consumer behavior, National Institute of Fashion Mumbai, India
  • Distinguished Speaker (March 2022). Training sessions for marketing, media and communication faculty on global publishing, Symbiosis Institute of Media and Communication, Pune, India
  • Distinguished Panel Member (March 2022). Panel on Impactful women in research, Flame University, India
  • Distinguished Faculty (February 2022). Understanding the trends and effective and innovative ways to teach consumer behavior, Academy of Marketing Science, USA.
  • Distinguished Panel member (January 2022). Publishing Impactful Research: Guidance for Young Researchers, ICFAI Business School, Hyderabad, India
  • Distinguished Speaker (January 2022). Research Publications and Enhancing Citations, BML Munjal University, India.
  • Distinguished Speaker (January 2022). Publication in A*/A Journals: Insiders’ Perspectives, Symbiosis University, Pune, India.
  • Distinguished Speaker (December 2021). Training sessions for marketing faculty on consumer behavior, National Institute of Fashion Technology, Gandhinagar, India
  • Chairperson (November, 2021). Marketing session, PhD colloquium, MDI Murshidabad, India
  • Faculty Expert (November, 2020), ICFAI Business School, Hyderabad, India to evaluate professors for recruitment, faculty recruitment system.
  • Faculty Expert (October, 2020), Nirma University, India to assess the research portfolio of associate professor (marketing) for eligibility to become PhD supervisor.
  • Faculty Expert (October, 2020), Indian Institute of Management, Kolkata, India to evaluate the professors for recruitment, faculty recruitment system.
  • Distinguished Panel Member (August, 2021), conducted a panel on the tips for navigating the academic job market, Academy of Marketing Science, USA.
  • Expert Speaker (August, 2021), conducted session at Parker Honors Lecture Series on utilizing social media to develop your personal brand, Parker College of Business, Georgia Southern University, USA
  • Distinguished Speaker (April, 2021), conducted Plenary session to discuss new marketing research areas and emerging methods in the digital age, international marketing conference, Indian Institute of Management , Shillong, India.

About Prof. Jain

Prof. Varsha Jain, Ph.D., is a globally renowned Professor in the area of Integrated Marketing Communications and the Co-chairperson

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