Recognitions

AWARDS AND HONORS

  1. Received, Associate Editor of the Year Award, 2022 by Journal of Consumer Behaviour
  2. Top 10 most downloaded articles during the 2021 and Journal, top 10 articles receiving social media attention, 2021, top 25 most cited article, 2021, International Journal of Information Management, A* journal, Elsevier, US. Paper title, “Setting the future of digital and social media marketing research: Perspectives and research propositions”.
  3. Received “First Annual AGK-MICA award for Meritorious Research” 2020-21, MICA, India.
  4. Received “JCB Reviewer of the Year Award 2020” in January, 2021 by Journal of Consumer Behavior, USA. (ABDC – A journal).
  5. Received “Fellow” in June, 2019 by Centre for Education Growth and Research, Government of India, Delhi, India (based on the global research and publications, second in India based on the data mention on the certificate).
  6. Received “Best Researcher of the Year 2019” on April 18, 2019 by Centre for Education Growth and Research, Government of India, Delhi, India.
  7. Received “Best Researcher of the Year 2019”on February 28, 2019 by Integrated Chambers of Commerce and Industry, Government of India, Delhi, India.
  8. Received “Best Researcher of the Year 2018” on December 21, 2018 by Centre for Education Growth and Research, Delhi, Government of India, India.
  9. Received “Woman Academic Leader Award – Higher Education” on September 30, 2018 by Foundation for Management Research and Training, Delhi, India.
  10. Received “Prof. Indira Parikh (renowned educator, India) 50 women education award” on July 5, 2018 by World Education Congress, Taj Lands’ End, Mumbai, India.
  11. Received “Education Leadership Award” on 16 February 2018 by World Education Congress at 10th DNA Innovative Education Leadership Awards , Taj Lands’ End, Mumbai, India
  12. Received “Woman Leadership Award for Excellence in Education” on Feb 17, 2018 from World Education Congress at Femina 5th World Women Leadership Congress, Taj Lands End, Mumbai, India.
  13. Received “Best Participant Award 2017 for Case Teaching and Case Writing” by Indian Institute of Management, IIM, Indore at NASMEI (North American Society for Marketing education in India) Marketing Summer Annual Conference
  14. Received “Outstanding Management Researcher Award- 2016” on December 26 by the Association of Indian Management Scholars (AIMS International), at MICA, India
  15. Received first position for the co-authored (Pich, C., Jain, V. & Armannsdottir, G) best working paper titled as “The evolving nature of political brands: a comparative study exploring the Internal and External Brand orientations of David Cameron’s Conservative Party from 2010 to 2015” in April 2015 at 20th International Conference on Corporate and Marketing Communication, CMC Conference, Izmir University of Economics, Izmir, Turkey.
  16. Received third place in best research paper category in April 2014 at 19th Corporate and Marketing Communication, CMC Conference, Unicatt University, Milan, Itlay. (Paper was written with Late. Prof. Don Schultz and title was Discovering India’s Three level of Luxury Consumption).
  17. Received “Outstanding Young Management Researcher 2013” (Gold Medal) on December 22, 2013 by the Association of Indian Management Scholars (AIMS International) at IMT Ghaziabad, (Delhi), India.
  18. Received “Outstanding Women Management Researcher 2012” (Gold Medal) on January 7, 2013 by Association of Indian Management Scholars (AIMS) at Indian Institute of Management (IIM) Bangalore, India.
  19. Received “Chairperson of Brand Management track” on July 30 2012 at Academy of Indian Marketing (AIM) conference (Founded by Prof. Jagdish Seth, Peer reviewed leading conference in marketing domain)
  20. Received a place among top 20 papers for research Paper titled “Mobile Marketing: Positioning an Indian Framework” in May 2012 at 4th Excellence in Research and Education Conference, Indian Institute of Management (IIM), Indore, India
  21. Research paper titled “Insight on Celebrity Endorsement: Consumers Perspective” selected among top 15 papers for publication in their book in January 2010 by IMT Ghaziabad .
  22. Research paper titled “Conceptualizing Celebrity Endorsement: The Indian Advertisers’ Perspective” was selected among the best papers in AMIC’s journal Media Asia for its November 2009 issue by AMIC.
  23. Research paper titled “Content Analysis of Print Advertisements of Celebrity Endorsement” was selected among top 15 papers by IMT Ghaziabad and was published in a book titled Brands Rising as Product Falls January 2009 by Mc Millan.
  24. Best faculty guide for 30 students who were doing their internship program in different companies in June 2008 by ICFAI, Indore.
  25. Selected as the best faculty of the central region of India in May 2008 for publishing the papers and articles by ICFAI.
  26. Won first prize in Paraskue, a teaching competition in February 2008 organized by ICFAI, Hyderabad
  27. Domain (Marketing) Topper in Faculty Training Program in November 2007 at ICFA
Professor Varsha Jain
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MEDIA COVERAGE

  • (2022, November) Legends of Marketing Dr. Philip Kotler, Prof. David Aaker and Prof. Jagdish Sheth virtually launch A Book Co-edited by MICA Faculty retrieved December 3, 2022 from https://www.mbarendezvous.com/b-school-events/virtually-launched-the-book-co-edited-by-mica-faculty/
  • (2022, November) Interview: MICA Professor Varsha Jain’s new book deals with educational future of developing countries post-Covid Retrieved December 3, 2022 from https://www.freepressjournal.in/education/interview-mica-professor-varsha-jains-new-book-deals-with-educational-future-of-developing-countries-post-covid
  • (2021, May 28) MICA professors will be honored with an award of ₹ 5 lakh, Divya Bhaskar, pp.8, Ahmedabad, India.
  • (2021, May) MICA’S GOVERNING COUNCIL INTRODUCES ANNUAL AGK AWARDS, TO REWARD & ACKNOWLEDGE ITS FACULTY’S MERITORIOUS CONTRIBUTION IN TEACHING, RESEARCH & CREATIVITY SERVICE retrieved June 8, 2021 from https://www.mbarendezvous.com/b-school-events/micas-governing-council-introduces-annual-agk-awards/
  • (2021, May) MICA’S Governing Council Introduces Annual AGK Awards, to Reward & Acknowledge Its Faculty’s Meritorious Contribution in Teaching, Research & Creativity Service retrieved June 8, 2021 from https://www.highereducationdigest.com/micas-governing-council-introduces-annual-agk-awards-to-reward-acknowledge-its-facultys-meritorious-contribution-in-teaching-research-creativity-service/
  • (2020, December) Family not ‘liked’ in virtual world: Study, Times of India pp. 3, Ahmedabad edition.
  • (2020, October) Not Just for Laughs: Tracing Humour In Indian Advertising https://www.indiantelevision.com/mam/media-and-advertising/ad-campaigns/not-just-for-laughs-tracing-humour-in-indian-advertising-201026 retrieved October 26, 2020.
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  • Jain, V., & Patel, K. (2010, September). Advertising Through Facebook: An emerging trend. Advertising Express, 10(9), 42-48.
  • Jain, V. (2010, March). Is Cult Branding Possible in India? Advertising Express, 10(3), 16-20.
  • Jain, V. (2009, September). Political advertising through Social Media. Advertising Express, 9(9), 19-24.
  • Jain, V. (2009, June). Tryvertising: The Fascinating Way of Advertising. Advertising Express, 9(6), 46-50.
  • Jain, V. (2009, May). What’s New in Marketing? Social Networking. Advertising Express, 9(5), 58-62.
  • Jain, V. (2009, March). User Generated Commercials. Advertising Express, 9(3), 43-48.
  • Jain, V. (2009, January). Cocooning in advertising. Connoisseur, 1(4), 6-9.
  • Jain, V. (2009, January). Transformation from Mass to Micro Marketing. Advertising Express, 9(1), 49-53.
  • Jain, V. (2008, December). Engagement Marketing- A New Dimension in Marketing. Advertising Express, 8 (12), 55-60.
  • Jain, V. (2008, December). Engagement Marketing- A New Dimension in Marketing. Advertising Express, 8 (12), 55-60.
  • Jain, V. (2008, May). Eco Marketing: Holistic View. Marketing Mastermind, 8(5), 13-16
  • Jain, V. (2008, January). Emo-rational Appeal in Advertising. Advertising Express, 8(1), 67.

 

  • Tripathi, S., Jain, V., Pandey, J., Merchant, A., Goyal, D.  (May, 2023). Exploring Place Branding Through Digital Storytelling: An Abstract. Paper presented at Academy of Marketing Science, USA
  • Jain, V., Merchant, A., Roy, G., Chakraborty., A. (May, 2023). Exploring Place Branding Through Digital Storytelling: An Abstract. Paper presented at Academy of Marketing Science, USA
  • Shin, H., Jain, V., Salunke, P., Sharma., P. (May, 2023). Content Creation by Luxury Travel Influencers in Times of Crisis: An Abstract. Paper presented at Academy of Marketing Science, USA
  • Salunke, P., Jain, V. (Feb 2023). Consumer Well-Being (2001-2022): A Systematic Literature Review and Research Agenda. Paper presented at American Marketing Association Annual Conference, USA
  • Gupta, D., Jain, V., Belk, R. (Feb 2023). Discovering the Phenomena for Goods and Services Consumption in Luxury Wedding for Short Lived Moments. Paper presented at American Marketing Association Annual Conference, USA
  • Sheth, J., Jain, V., Roy, G., & Chakraborty, A. (Forthcoming). Discovering AI-Driven Services for Service Well Being: An Insider Perspective, Paper accepted for presentation Academy of Marketing Science, Annual Conference 2022, USA.
  • Gupta, D., Jain, V. & Shin, H (Forthcoming).  Luxury Experience and Consumer Behavior – A Systematic Literature Review and Future Research Agenda. Paper accepted for presentation at Academy of Marketing Science, Annual Conference 2022, USA
  • Jain, V., Sharma, H., & Babbili, A (Forthcoming). Relationship Marketing in Higher Education in Uncertain Times- A Multi-Stakeholder Perspective. Paper accepted for presentation at Academy of Marketing Science, Annual Conference 2022, USA.
  • Mogaji, E., Jain, V., Babbili, A. & Sharma H. (December 2021).  Integrated Micro-credential Ecosystem in Higher Education for Enhancing Employability: A Multi Stakeholders’ Perspective. Paper presented paper presentation at SRHE (Society for Research in Higher Education) International Conference 2021, UK.
  • Jain, V., Babbili, A., Sharma, H., & Mogaji, E. (2021, June). Marketing the New Market: Conceptualizing the Marketing of Digitally Driven Higher Education in the Post Pandemic Era. Paper presented at Academy of Marketing Science, Annual Conference 2021, USA.
  • Jain, V., Belk, R., & Ambika, A. (2021, June). Augmented Reality Enabled Experiences and Consumer Self-Expression: An Exploratory Study. Paper presented at Academy of Marketing Science, Annual Conference 2021, USA.
  • Jain, V., Belk, R., Shelat, M., & Ambika, A. (2020, December). Discovering interdependent digital self: A multidimensional perspective—Structured abstract. Paper presented at Academy of Marketing Science, Academy of Marketing Science Annual Conference, 2020. Florida, USA (Online).
  • Jain, V., Merchant, A., Shroff, P., & Bezbaruah, S. (2019, May). The Lazarus touch of Heritage, AMS Annual Conference, 2019. Place Branding: A Multi Stakeholder Study. Paper presented at Academy of Marketing Science, Vancouver, Canada.
  • Jain, V., Shroff, P., Merchant, A., & Bezbaruah, S. (2019, May). Discovering life stories in the world Heritage City of Ahmedabad India. Paper presented at Academy of Marketing Science, AMS Annual Conference, 2019. Vancouver, Canada.
  • Jain, V., Kitchen, P., Ganesh, B. E., Garg, A., & Shelat, M. P. (2019). Discovering surrogate branding via online image development: A case from India. Paper presented at Academy of Marketing Science. International Journal of Management Concepts and Philosophy, AMS Annual Conference. New Orleans, United States, 12(3). doi:10.1504/IJMCP.2019.100687
  • Jain, V., Merchant, A., & B. E. G. (2018, May). Pax Advertisinia—A New Era of Unstereotyping of women on advertising. Paper presented at Academy of Marketing Science, AMS Annual Conference 2018. New Orleans, United States.
  • Jain, B. E., G., V., & Belk, R. (2018, May). Understanding the luxury consumption during weddings in Southern India. Paper presented at Academy of Marketing Science, AMS Annual Conference 2018. New Orleans, United States.
  • Jain, V., Merchant, A., Deshmukh, S., B. E., & G. (2018, May). Towards an analytical framework to understand consumer disengagement with digital advertising. Paper presented at Academy of Marketing Science, AMS Annual Conference 2018. New Orleans, United States.
  • Jain, V., Tripathi, S., B. E., G., & Sheth, J. (2018, May). Internet Addiction and its impact on Consumer’s Burying Behavior: A Conceptual Framework. Paper presented at Academy of Marketing Science, AMS Annual Conference 2018. New Orleans, United States.
  • Bansal, A., & Jain, V. (2018, April). Understanding E-Delphi sequentially: Case of “corporate societal branding” from India. Paper presented at Conference on Corporate and Marketing Communications (CMC2018), Exeter University Business School. Exeter, UK.
  • Jain, V., Kitchen, P., & B. E., G. (2017, May). Wizardry in qualitative marketing analysis: A tool box for teaching. Paper presented at Academy of Marketing Science Annual Conference. CA: Coronado Island.
  • Jain, V., Kitchen, P., & B. E., G. (2017, May). (2017). The Development of Political Brand Image: A Study. Paper presented at Academy of Marketing Science Annual Conference, 2017. CA.
  • Jain, V., & Schultz, D. (2016, May). Discovering Relationships between Indian Luxury Brands and Indian Consumers. Paper presented at Academy of Marketing Science Annual Conference, 2016. Orlando.
  • Jain, V., Merchant, A., Roy, S., & Ford, J. (2016, May). Measuring Ad Evoked Nostalgia in India: An Emerging Market. Paper presented at Academy of Marketing Science Annual Conference, 2016. Orlando.
  • Jain, V., Pich, C., B. E., G., & Armannsdottir, G. (2016, May). Comprehending Political Branding and Brand Image of the BJP in India. Paper presented at Academy of Marketing Science Annual Conference, 2016. Orlando.
  • Jain, V., & Schultz, D. (2015, May). Discovering the role of country of origin on purchase behavior of luxury brands in India: A Conceptual Framework. Paper presented at Academy of Marketing Science Annual Conference, 2015. Denver.
  • Pich, C., Jain, V., Armannsdottir, G., & Ganesh, B. E. (2015, April). Understanding the role of social media in political corporate branding research in the context of Indian politics. Working Paper presented at 20th International Conference on Corporate and Marketing Communication, CMC Conference. Izmir, Turkey: Izmir University of Economics, Izmir, Turkey.
  • Pich, C., Jain, V., & Armannsdottir, G. (2015, April). The evolving nature of political brands: A comparative study exploring the Internal and External Brand orientations of David Cameron’s Conservative Party from 2010 to 2015. Working Paper presented at 20th International Conference on Corporate and Marketing Communication, CMC Conference. Izmir, Turkey: Izmir University of Economics, Izmir, Turkey.
  • Jain, V., & Schultz, D. (2015, April). How Digital Platforms Influence Luxury Purchase Behavior in India? Paper presented at 20th International Conference on Corporate and Marketing Communication, CMC Conference. Izmir, Turkey: Izmir University of Economics, Izmir, Turkey.
  • Roy, S., & Jain, V. (20142016, May). The Meaning Transfer Process in Celebrity Endorsements: A Quantitative Exploration. (2016). Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Proceedings of the Academy of Marketing Science. Paper Presented at Academy of Marketing Science Annual Conference 2014. Indianapolis, United States, 539–544. doi:10.1007/978-3-319-11815-4_164
  • Jain, V., & Roy, S. (2014, April). Understanding Meaning Transfer in Celebrity Endorsements: A Qualitative Exploration. Paper presented at 19th International Conference on Corporate and Marketing Communication, CMC Conference. Milan, Italy: Unicatt University, Milan, Italy.
  • Mogaji, E., Jain, V., Babbili, A. & Sharma H. (December 2021). Integrated Micro-credential Ecosystem in Higher Education for Enhancing Employability: A Multi Stakeholders’ Perspective. Paper accepted paper presentation at SRHE (Society for Research in Higher Education) International Conference 2021, UK.
  • Salunke, P., Jain, V., Merchant, A. (Dec 2022). Luxury Experience: A Systematic Literature Review and Research Agenda.  Paper presented at the North American Society for Marketing Education in India, NASMEI winter conference, peer -reviewed international conference, India
  • Jain, V., Merchant, A., Chakraborty, A., Roy, G. (Dec 2022). Introducing Agile Place Branding Through Virtual Communities: A Grounded Theory Approach. Paper presented at the North American Society for Marketing Education in India, NASMEI winter conference, peer -reviewed international conference, India
  • Jain, V., Bezbaruah, S., Mukherji, P., & Merchant, A. (2021, January). A Decade (2008-2018) of Advertising Research Productivity- A Bibliographical Review. Paper presented at International Communication Management Conference. Ahmedabad, India: MICA. 
  • Ambika, A., Jain, V., & Bose, P. (2020, December). The intervention of Information Technology in Consumer Behavior: An Interdisciplinary review and research agenda. Paper presented at the 4th International Conference on Marketing, Technology, and Society. Kerala, India: IIM 
  • Ambika, A., & Jain, V. (December 2020). Systematic review on Technology and Consumer Decision Marking. Paper presented at the North American Society for Marketing Education in India, NASMEI winter conference, peer -reviewed international conference, India. 
  • Jain, V., & Ambika, A. (2019, December). How consumer decision making takes place in the digital world with artificial intelligence enabled world? Paper presented at the North American Society for Marketing Education NASMEI winter conference, peer-reviewed international conference, India. 
  • Jain, V., Ambika, A., Kakkar, T., & Viswanathan, V. (2019, July). Humanistic Intelligence: The Symbiotic Artificial Intelligence for enriching Customer-Brand Engagement. Paper accepted at NASMEI (North American Society for Marketing Education in India) Summer Marketing conference. Indore, India: IIM. 
  • Jain, V., Sarkar, S., & Ambika, A. (2019). Discovering the Process Flow towards Integrated Branding Using Artificial Intelligence. Paper accepted at Indian Institute of Management Indore, India NASMEI (North American Society for Marketing Education in India) Summer Marketing conference, 2019. Indore, India: IIM.  
  • B.E., G., Jain, V, & kitchen, P.(2017, July). Developing an analytical Tool Kit for qualitative Marketing Research. Paper presented at Indian Institute of Management Indore, India. NASMEI (North American Society for Marketing Education in India) Summer Marketing conference. Indore, India: IIM. 
  • Jain, V., Merchant, A., B. E., G., & Shukla, M. (2017, January). How advertising can un-stereotype the portrayal of women? Paper presented at distinguish panel at International Communication Management Conference. Ahmedabad, India: MICA.  
  • Jain, V., B. E., G., & Bansal, A. (2017, January). Emergence of societal branding in India. Paper presented at International Communication Management Conference. Ahmedabad, India: MICA.  
  • Jain, V., B. E. G., & Bansal, A. (2017, January). How Societal Branding can enhance Corporate Identity in India? Paper presented at International Communication Management Conference. Ahmedabad, India: MICA.  
  • Jain, V., Bharadwaj, K., Bansal, A., & Natarajan, S. V. (2016, May). Discovering the role of Social Media in Gendering Products: Case of Women in Bikerni Community in India. Paper presented at seventh Excellence in Research and Education Conference. Indore, India: IIM. 
  • Garg, A., Jain, V., & Shelat, M. (2016, February)., & Belk, R. Understanding digital sharing by Gen Y among different reference groups for product purchase in India. Paper presented at International Communication Management Conference. Ahmedabad, India: MICA 
  • Shah, H., & Jain, V. (2016, February). Understanding the brand image of yoga in India. In marketing reborn: Tradition, trends and techniques. Paper presented at International Communication Management Conference. Ahmedabad, India: MICA.  
  • Roy, S., Matta, N., & Jain, V. (2014, January). An integrated model of luxury consumption: Empirical evidence from India. Paper presented at ninth SIMSR Global Marketing conference, Mumbai, India. xv. Viswanathan, V., & Jain, V. (2013, December). Exploring Gen Y in decision making process for effective marketing. Paper presented at seventh Great Lakes NASMEI Marketing Conference, Chennai, India. 
  • Jain, V., Roy, S., & Pant, A. (2013, January). The effect of color and Relative Product Size (RPS) on consumer attitudes: Integrating the moderating effect of product familiarity. Paper presented at eight SIMSR Global Marketing conference, Mumbai, India. 
  • Jain, V., & Ranchhod, A. (2012, July). Developing a conceptual Framework for understanding Luxury Brand Consumption in India and China. Paper presented at second AIM International Conference, Bangalore, India. 
  • Jain, V., & Shetty, P. (2012, July). Impact of sensory branding on consumers along with purchase decision involvement. Paper presented at second AIM International Conference, Bangalore, India. 
  • Pant, S., & Jain, V. (2012, May). Mobile Marketing: Positioning an Indian framework. Conducted at fourth Excellence in Research and Education Conference. Indore, India: IIM xx. Jain, V., Pingle, S., & Daswani, A. (2012, January). Understanding the purchase behavior of Indian luxury consumers. In international marketing conference. Noida, India: IIM-L. 
  • Jain, V., Trivedi, R., Joshi, V., & Daswani, A. (2011, June). Effectiveness of comparative advertising on consumer’s attitude. In Taking Stock of Media and Communication Studies: The Challenges and Opportunities of Globalization, New Media and the Rise of Asia 
  • Guba, S., & Jain, V., (2011, June). . Understanding Sensory Branding: Hindu Religion in India. In Taking stock of Media and communication studies: The challenges and opportunities of globalisation, new Media and the rise of Asia, 20th AMIC Annual Conference 2011, Hyderabad, India. 
  • Jain, V., Daswani, A., & Kumar, A. (2009, January). Insight on celebrity endorsement: Consumers perspective. In Second International Conference on Brand Management; Ghaziabad, India. 
  • Jain, V., Sudha, M., Roy, S., & Daswani, A. (2010, May). How celebrities are used and television Ads: The Case of India. In second Excellence in Research and Education Conference. Indore, India: IIM. xxv. Jain, V., Roy, S., Kumar, A., & Kabra, A. (2010). Differential Effect of National vs. regional Celebrities on Consumer Attitudes. In Second International conference on Brand Management. Ghaziabad, India: IMT 
  • Jain, V., Sudha, M., & Daswani, A. (2009). Customers’ Perception on celebrity endorsement in television advertising for retail brands. In International Conference on Marketing and Business Strategy. Hyderabad, India: IBS. 
  • Jain, V., Sudha, M., Roy, S., & Daswani, A. (2009, July). Conceptualizing celebrity endorsement: The Indian advertisers’ perspective. In Media, democracy and governance: Merging paradigms in a digital age, 18th AMIC Annual Conference, Delhi, India. 
  • Jain, V., Sudha, M., Roy, S., & Daswani, A. (2009, July). The impact of recession on advertising in India. In Media, democracy and governance: Merging paradigms in a digital age, 18th AMIC Annual Conference 2009, Delhi, India. xxix. Jain, V., & Bhattacharya, R. (2009, December). Celebrity effectiveness and product involvement. In Third Great Lakes-NASMEI Marketing Conference, Chennai, India. 
  • Jain, V., & Gupta, S. (2009, December). Effectiveness of Single vs. multiple Celebrity Endorsement in Advertising. In Third Great Lakes-NASMEI Marketing Conference, Chennai, India. xxxi. Jain, V., Sudha, M., & Daswani, A. (2009, January). Customers’ Perception on celebrity endorsement in television advertising for retail brands. In International Conference on Marketing and Business Strategy ICOMBS. Hyderabad, India: IBS. 
  • Jain, V., Roy, S., D’Souza, A., Sudha, M., & Joseph, J. (2008, November). Content analysis of print advertisements of celebrity endorsement. In first International Conference on Brand Management. Ghaziabad, India: IMT.

About Prof. Jain

Prof. Varsha Jain, Ph.D., is a globally renowned Professor in the area of Integrated Marketing Communications and the Co-chairperson

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  • varsha8075@yahoo.co.in

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