Digital Transformation Research
The U-Constructs and Mobile Usage Behavior: Development and Validation of the U-Feat Scale
As technology advances, businesses are finding new and innovative ways to use digital technologies to improve their operations. The study of digital transformation is the systematic examination of how businesses use technology to enable new customer experiences and organizational efficiencies. By understanding the different aspects of digital transformation, businesses can innovate their processes and better serve their customers.
What is digital transformation? This is a question that many people are asking these days. Digital transformation refers to the changes that occur when businesses move from traditional methods of doing things to embracing new technology. This can include using mobile devices, cloud computing, and social media platforms in order to improve efficiency and communication. Many companies are finding that they need to make this transition in order to stay competitive in today’s market.
Here are few of the indepth researches done by Professor Varsha Jain which can help you understand the different dynamics of Digital Transformation.
The U-Constructs and Mobile Usage Behavior: Development and Validation of the U-Feat Scale
Towards an Analytical Framework to Understand Consumer Disengagement with Digital Advertising: An Abstract
Setting the future of digital and social media marketing research: Perspectives and research propositions
Navigating Generation Y for Effective Mobile Marketing in India: A Conceptual Framework.
Prof. Varsha Jain, Ph.D., is a globally renowned Professor in the area of Integrated Marketing Communications and the Co-chairperson
