Category: branding


Branding can be summed up by saying it is the process of creating a unique name and image for a product, company or a person.

Your brand is what your customers think of when they hear your name, and it’s what differentiates you from your competitors. Building a strong brand takes time, effort, and a lot of planning, but the payoff can be huge. 

In essence, branding is what makes a company recognizable and unique in the eyes of consumers. It can be a logo, slogan, design, or even a color that customers associate with a particular product or service.Creating an effective brand strategy can be overwhelming for business owners who are new to branding.

In recent years, the term “brand” has been used to refer to a wide variety of things. There are now social media brands, political brands, and even luxury branding. But what do all of these terms actually mean? 

A social media brand is a company or organization that has built up a strong presence on social media platforms such as Facebook, Twitter, and Instagram. These brands often have large followings, and they use social media to communicate with their followers and promote their products or services. 

Political brands are organizations or individuals who have become well-known for their stances on political issues. They may be politicians or advocacy groups, and they often use social media and other forms of communication to share their views with the public at large. 

Luxury brands are  companies that sell high-end products and services. These brands often have a very exclusive image, and they typically charge a lot for their products.Along with this, Luxury marketing plays an important role in increasing the popularity of the brand.

Here are few of the indepth researches done by Professor Varsha Jain which can help you understand the different dynamics of Branding.


How brands are using nonlinear marketing to address consumer resistance to traditional marketing strategies

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Exploring the influences of political branding: a case from the youth in India

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Discovering surrogate branding via online image development: A case from India

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Discovering Surrogate Branding via Online Image Development, a Case from India: An Abstract

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Prof. Varsha Jain, Ph.D., is a globally renowned Professor in the area of Integrated Marketing Communications and the Co-chairperson

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