advertising
When it comes to advertising, most people think of using well-known faces to help promote a product or service. But increasingly, companies are turning to more experimental methods to get their names out there. One example is using celebrities in ads that are not traditional commercials. This can be anything from having a famous person post about your brand on social media, to appearing in an interview or program that’s not about marketing. Some experts say this kind of advertising is riskier than relying on traditional methods, but others believe it’s the wave of the future. Pepsi and Samsung are two brands that have experimented with nontraditional celebrity advertising recently. So what do you think? Is this type of marketing worth taking a chance on?
Here are few of the indepth researches done by Professor Varsha Jain which can help you understand the different dynamics of advertising, digital transformation research and consumer behaviour research.
Understanding the orientation of gen Y toward mobile applications and in-app advertising in India.
Towards an Analytical Framework to Understand Consumer Disengagement with Digital Advertising: An Abstract
Prof. Varsha Jain, Ph.D., is a globally renowned Professor in the area of Integrated Marketing Communications and the Co-chairperson
