Prof. Varsha Jain, Ph.D., is a globally renowned Professor in the area of Integrated Marketing Communications and the Co-chairperson, Research and FPM (Doctoral Program) at MICA (India).
Prof. Varsha Jain has over 19+ years of experience in teaching and research. She has authored over 100+ publications in international, national, and trade journals, book chapters, and case study collections at Ivey, Emerald, and Kotler’s marketing management book.Read More
She has received more than 22 international and national awards in academics. She was a visiting scholar at Northwestern University, USA, and is a visiting guest at Emory University, USA. She specializes in consumer behavior, digital natives, advertising, and branding.
Recently, she co-authored the book, “Consumer Behaviour: A Digital Native” (Indian Edition) along with Prof. Jagdish Sheth, Emory University, USA. She is now working on global and African editions.
Prof. Varsha Jain, Ph.D., is a globally renowned Professor in the area of Integrated Marketing Communications and the Co-chairperson