Global Scholar

PROF. VARSHA JAIN

My Passion and goal is to co-create knowledge globally

RECENTLY LAUNCHED BOOK

Re-imagining Educational Futures in Developing Countries : Lessons from Global Health Crises Hardcover – Import, 15 February 2022

by Emmanuel Mogaji (Editor), Varsha Jain (Editor), Felix Maringe (Editor), Robert Ebo Hinson (Editor)

Forthcoming BOOKS

Consumer Behaviour

Consumer Behavior – A Digital Native | First Edition | By Pearson

Customer Relationship Management (CRM)

Qualitative Marketing Research in the Digital Age

Artificial Intelligence and Marketing

Customer Service

About Prof. Jain

Prof. Varsha Jain, Ph.D., is a globally renowned Professor in the area of Integrated Marketing Communications and the Co-chairperson, Research and FPM (Doctoral Program) at MICA (India). 

Prof. Varsha Jain has over 19+ years of experience in teaching and research. She has authored over 100+ publications in international, national, and trade journals, book chapters, and case study collections at Ivey, Emerald, and Kotler’s marketing management book.

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Professor Varsha Jain

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Our Reviews

Parth Sanjay Salunke Doctoral Scholar – First Year – MICA, India

"I never thought of an institution for a doctoral program, but I thought of a mentor. Working under Prof. Jain was a dream. Each day she encourages me to explore, deep dive into interest areas, and guide me to develop my kingdom. She is approachable, supportive, and ushers' creativity & critical thinking for extending theories with her scholars."

    Gourav Roy Doctoral Scholar – Second Year – MICA, India

    "Prof. Jain has helped me in understanding research and conceptualizing research. She has encouraged me to be a passionate scholar, and her experience helps to understand the world of academia. I look forward to learning more from her."

      Amrita Chakraborty Doctoral Scholar – Second Year – MICA, India

      "Prof. Jain is an exceptional, inspiring, and caring mentor who has helped me to build and enhance my research skills at a theoretical level along with its application through her research."

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        About Prof. Jain

        Prof. Varsha Jain, Ph.D., is a globally renowned Professor in the area of Integrated Marketing Communications and the Co-chairperson