Global Scholar

PROF. VARSHA JAIN

My Passion and goal is to co-create knowledge globally

RECENTLY LAUNCHED BOOK

Re-imagining Educational Futures in Developing Countries : Lessons from Global Health Crises Hardcover – Import, 15 February 2022

by Emmanuel Mogaji (Editor), Varsha Jain (Editor), Felix Maringe (Editor), Robert Ebo Hinson (Editor)

Forthcoming BOOKS

Consumer Behavior

Jain, V. & Sheth, J  Consumer Behavior:  A Digital Native (Global Edition) (textbook).

Customer Relationship Management (CRM)

Shainesh, G., Sheth, J. & Jain, V. Customer Relationship Management in the Digital Age. India: Laxmi (Textbook). 

Qualitative Marketing Research in the Digital Age

Jain, V., Mogaji, E. (Forthcoming). Qualitative Marketing Research in the Digital Age. UK.

Customer Services

i. Sheth, J., V., Jain, V. Mogaji, E. & Ambika, A.   Customer Services 

 ii. Sheth, J., V., Jain, V. Mogaji, E. & Ambika, A. Artificial Intelligence and Customer Services 

Artificial Intelligence and Marketing

Sheth, J., V., Jain, V. Mogaji, E. Artificial Intelligence and Marketing

About Prof. Jain

Prof. Varsha Jain, Ph.D., is a globally renowned Professor in the area of Integrated Marketing Communications and the Co-chairperson, Research and FPM (Doctoral Program) at MICA (India). 

Prof. Varsha Jain has over 19+ years of experience in teaching and research. She has authored over 100+ publications in international, national, and trade journals, book chapters, and case study collections at Ivey, Emerald, and Kotler’s marketing management book.

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Experience Coaching

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Years Of Experience
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Global Publications

Our Reviews

Parth Sanjay Salunke Doctoral Scholar – First Year – MICA, India

"I never thought of an institution for a doctoral program, but I thought of a mentor. Working under Prof. Jain was a dream. Each day she encourages me to explore, deep dive into interest areas, and guide me to develop my kingdom. She is approachable, supportive, and ushers' creativity & critical thinking for extending theories with her scholars."

    Gourav Roy Doctoral Scholar – Second Year – MICA, India

    "Prof. Jain has helped me in understanding research and conceptualizing research. She has encouraged me to be a passionate scholar, and her experience helps to understand the world of academia. I look forward to learning more from her."

      Amrita Chakraborty Doctoral Scholar – Second Year – MICA, India

      "Prof. Jain is an exceptional, inspiring, and caring mentor who has helped me to build and enhance my research skills at a theoretical level along with its application through her research."

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        About Prof. Jain

        Prof. Varsha Jain, Ph.D., is a globally renowned Professor in the area of Integrated Marketing Communications and the Co-chairperson