Most thrilling moment of my life! Promoted as AGK chair Professor of Marketing, MICA, India. I am honored and humbled, as AGK was a legend of advertising and founder of MICA, India.
Happy to contribute a significant global paper that would help our consumer behavior discipline to extend the knowledge further. We diligently worked on this manuscript for three years and finally got acceptance at amazing Journal, journal of consumer behavior, “A” journal. Extremely grateful to my wonderful coauthors; Jacqueline Eastman Raj and Jim. Such a spectacular team!
Prof. Varsha Jain, Ph.D., is a globally renowned Professor in the area of Integrated Marketing Communications and the Co-chairperson, Research and FPM (Doctoral Program) at MICA (India).
Prof. Varsha Jain has over 19+ years of experience in teaching and research. She has authored over 100+ publications in international, national, and trade journals, book chapters, and case study collections at Ivey, Emerald, and Kotler’s marketing management book.Read More
She has received more than 22 international and national awards in academics. She was a visiting scholar at Northwestern University, USA, and is a visiting guest at Emory University, USA. She specializes in consumer behavior, digital natives, advertising, and branding.
Recently, she co-authored the book, “Consumer Behaviour: A Digital Native” (Indian Edition) along with Prof. Jagdish Sheth, Emory University, USA. She is now working on global and African editions.
"I never thought of an institution for a doctoral program, but I thought of a mentor. Working under Prof. Jain was a dream. Each day she encourages me to explore, deep dive into interest areas, and guide me to develop my kingdom. She is approachable, supportive, and ushers' creativity & critical thinking for extending theories with her scholars."
"Prof. Jain has helped me in understanding research and conceptualizing research. She has encouraged me to be a passionate scholar, and her experience helps to understand the world of academia. I look forward to learning more from her."
"Prof. Jain is an exceptional, inspiring, and caring mentor who has helped me to build and enhance my research skills at a theoretical level along with its application through her research."
Prof. Varsha Jain, Ph.D., is a globally renowned Professor in the area of Integrated Marketing Communications and the Co-chairperson